Triple-Triple-Double-Double-Double is how Snowflake, HubSpot, Zoom, and most top SaaS companies scaled from early traction to category leadership. We build your implementation playbook — the hiring sequence, the go-to-market motion, the unit economics model, the board-level KPIs. In 60 days. Flat fee.
B2B SaaS founders and CROs in Houston scaling from Series A to Series B at $3M–$30M ARR need more than a growth framework — they need it built for their GTM motion and market. We deliver the T2D3 implementation playbook in 60 days: hiring sequence, go-to-market motion, unit economics model, and board-level KPIs. Built for Houston's energy, healthcare, and logistics market.
You raised a Series A. Your ARR is $3M-$8M. Investors expect you to triple this year, triple next year, then double three times in a row to hit $100M+. That's the T2D3 model — the growth pattern Battery Ventures documented across the best SaaS outcomes. Missing T2D3 numbers isn't just a growth problem; it's a fundraising problem. Series B boards use T2D3 as the benchmark for "is this company on track or stalling?" And the gap between T2D3 companies and non-T2D3 companies is where most $20M valuation ceilings come from. You know the model. You don't have the playbook. Enterprise growth consultants quote $250K+ engagements. Your VC's growth advisor is spread across 15 portfolio companies. You need focused help to translate T2D3 theory into your specific GTM motion, hiring plan, and metrics dashboard.
T2D3 targets are ruthless and most companies miss them
Triple year 1 ($3M→$9M). Triple year 2 ($9M→$27M). Double ($54M). Double ($108M). Double ($216M). Miss any year and your Series B valuation collapses 30-50%. Most SaaS founders don't have the GTM motion to hit the first triple.
Hiring the wrong sequence burns runway
T2D3 requires specific hiring order: CRO before Marketing VP, SDR team before AE team, CS after first 50 customers. Wrong sequence = wasted 9-12 months. Most founders hire in gut-feel order and pay for it.
VCs want T2D3 metrics reported weekly, not quarterly
Magic Number, Gross Revenue Retention, Net Revenue Retention, CAC Payback, Burn Multiple — these aren't quarterly board slides, they're weekly operating metrics. Most Series A companies don't have the dashboard infrastructure to produce them.
Firms that move from selling time to selling systems achieve 25% higher profit margins.
— McKinsey, 2024 AI ReportA 60-day T2D3 implementation sprint that maps your current GTM against the T2D3 playbook, identifies the 3-5 highest-leverage changes, builds your metrics dashboard, documents your hiring sequence for next 18 months, and delivers an investor-ready operating model. Not a generic consulting deck — a specific, actionable playbook tied to your unit economics.
Get StartedT2D3 diagnostic vs your current trajectory
We plot your actual ARR growth against the T2D3 curve and identify the specific gaps: GTM motion, pricing model, customer segment focus, sales compensation structure. Output: prioritized list of 3-5 changes that close the gap.
18-month hiring sequence plan
Exact hiring order (CRO → VP Sales → Marketing → CS → etc.), timing tied to ARR milestones, compensation benchmarks, interview scorecards. Built so you can execute without bringing in a VP-level recruiter for every hire.
Weekly operating metrics dashboard
Magic Number, GRR, NRR, CAC Payback, Burn Multiple, pipeline coverage — set up in your existing stack (Salesforce + Looker/Tableau, HubSpot + ChartMogul, etc.). Reviewed weekly by your exec team, not quarterly by your board.
Unit economics model (CAC/LTV)
Cohort-based unit economics model with sensitivity analysis for pricing changes, segment shifts, and CAC optimization. The model board meetings reference, not the sales forecast spreadsheet.
Investor-ready operating plan
18-month operating plan mapped to T2D3 milestones, ready for your Series B deck or board package. Written for how top-tier VCs actually read operating plans — not founder-speak translated to investor-speak.
We review your ARR curve, segment concentration, sales motion, and unit economics against T2D3 benchmarks. Within 5 business days you get a written assessment: are you T2D3-tracking, T2D3-gap, or T2D3-mismatched (wrong business model)? Honest answer.
Deep dive into your CRM, financials, customer data, and pipeline. We run cohort analysis, segment profitability, sales efficiency benchmarks. Interviews with 5-7 team members (CEO, CRO, VP Sales/Marketing, CS, top AEs).
Written analysis: which T2D3 levers you're hitting, which you're missing, why. Prioritized roadmap of 3-5 changes that move the needle most. Hiring sequence plan for next 18 months.
We set up weekly operating metrics dashboard in your existing stack. Magic Number, GRR, NRR, CAC Payback, Burn Multiple, pipeline coverage, win rate by segment. Automated refresh, not manual spreadsheet.
18-month operating plan written, investor-ready. Final read-out with your leadership team. Optional quarterly check-ins through Ongoing Advisory tier to stay on T2D3 track.
Partner at Battery Ventures, Former EVP Sales Marketo, SaaS growth expert on T2D3 framework
Our methodology is built on proven frameworks
This is NOT a retainer-creep service. Most T2D3 implementations are one-time sprints followed by quarterly check-ins. If you're in scale-mode with a full internal team, ongoing advisory often isn't needed — and we'll tell you so during the assessment.
Readiness Diagnostic
$4,997
Full Implementation
$24,997
Ongoing Advisory
$7,500/mo
15 minutes. We'll diagnose exactly what's holding you back and tell you whether we can help — no pitch, no pressure.
Free Resource
60-minute assessment where we plot your ARR trajectory against the T2D3 curve, review your current GTM motion, and determine honestly whether T2D3 is achievable for your business. Within 5 business days you get a written assessment: T2D3-tracking, T2D3-gap-but-closable, or T2D3-mismatched. Zero obligation.
Every quarter your ARR grows below T2D3 is a quarter your Series B valuation compresses. The 60-day sprint pays for itself in the first major hire you get right instead of wrong. Assessment is free and direct.
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