TikTok, YouTube Shorts, LinkedIn video, Instagram Reels — short-form video is where your B2B buyers actually spend their attention in 2026. Yet most B2B brands still treat video as a 'content project' instead of a distribution strategy. We build your content calendar, script templates, production system, and distribution playbook — in 30 days. Flat fee. Ready to run.
B2B marketing leaders and founders in Washington DC know their buyers are on TikTok, LinkedIn video, and YouTube Shorts — but most treat it as a "content project" instead of a distribution strategy. We build your content calendar, script templates, production system, and distribution playbook in 30 days, flat fee. Washington DC B2B brands leave with a running system, not a one-off video.
Short-form video has become the dominant top-of-funnel acquisition channel for audiences under 45. TikTok has 1B+ users. YouTube Shorts hits 70B daily views. LinkedIn video engagement is up 5x year-over-year. And your B2B buyers — the VPs, directors, founders making purchase decisions — are scrolling on all of them. Yet most B2B brands post polished case-study videos on LinkedIn quarterly and wonder why nothing happens. The format doesn't fit the platform. The cadence doesn't match the algorithm. The content doesn't reflect how your audience actually consumes information anymore. You know you need to be on short-form. You don't have a content strategy, a scripting system, or a production workflow. And freelance video editors cost $500-$2,000 per video — math that collapses when you need 3-5 videos per week to actually compound.
B2B buyers research in short-form before they Google
VPs and directors watch TikToks about their category between meetings, catch LinkedIn videos on commute, watch YouTube Shorts in the evening. Your SEO page ranks matter less every quarter as video discovery eats attention. If you're not in the feed, you're not in consideration.
One-off videos don't compound
Posting one polished 2-minute video per month produces zero results. The algorithm rewards cadence: 3-5 videos per week minimum to trigger distribution. Most B2B brands can't sustain that without a production system — so they post sporadically, get no traction, and conclude 'video doesn't work for B2B.'
Freelance video costs kill testing velocity
Freelance editors charge $500-$2,000 per video. At 15 videos/month (minimum viable cadence), that's $7,500-$30,000/month — before scripting, strategy, or distribution. The economics only work with a systematized production model, not per-video freelance.
Short-form video — YouTube Shorts, TikTok, and Instagram Reels — has become the dominant top-of-funnel acquisition channel for direct-response offers targeting audiences under 45.
— Rob Palmer, 2026 State of Direct Response CopywritingA 30-day short-form video strategy sprint that maps your ICP's content consumption patterns, builds your platform-specific content calendar, writes 60 script templates (enough for 3 months at minimum viable cadence), documents your production workflow, and hands off a playbook your internal team or production partner can execute. Not ongoing content production — the strategy + system that makes in-house or contracted production work.
Get StartedPlatform-specific content strategy
TikTok and YouTube Shorts need different hooks than LinkedIn video. We don't cross-post the same content everywhere — we build platform-native strategies. Your ICP might be TikTok-heavy (consumer brands), LinkedIn-heavy (enterprise B2B), or split (mid-market). We identify the right mix.
60 script templates (3 months of content)
Written scripts using proven short-form structures: hook (5s), payoff promise (5s), value delivery (30-45s), CTA (5s). Organized into pillars: educational, behind-the-scenes, founder POV, customer story, industry take. You or your team shoot against templates instead of ideating from scratch.
Founder-POV vs Brand-voice framework
B2B short-form breaks into two modes: founder-led (founder on camera, higher trust, higher engagement) or brand-led (professionally produced, lower engagement, broader safety). We recommend which mode fits your business and build the framework accordingly.
Production workflow documentation
Exact shoot setup (lighting, mic, camera, location), batching strategy (shoot 20 videos in one 4-hour session), editing workflow (templates in CapCut/Premiere), posting cadence. Production cost drops from $500-$2K per video to $50-$200 once the workflow runs.
30/60/90-day performance targets
Realistic KPIs for each platform: impression benchmarks, engagement rate targets, follower growth expectations. Not 'go viral' — measurable compounding. Your team knows when the strategy is working vs needs adjustment.
We review your current video presence (if any), ICP, competitive set, and internal capabilities. Within 5 business days you get a written audit: which platforms fit your audience, realistic content cadence, founder-POV vs brand-voice recommendation, and honest assessment of whether you should be in short-form at all yet.
We study your target ICP's content consumption: which platforms they actually use, which accounts they follow, which formats they engage with. Competitive analysis of 5-10 companies winning at short-form in your space.
We define 5-8 content pillars for your brand: topics your audience cares about, angles only you can take, formats that fit platform conventions. This is the strategic foundation — everything downstream builds on it.
Writing 60 script templates across your pillars. Each template specifies hook, payoff, value delivery, CTA. Your team (or production partner) can shoot 3 months of content without starting from blank page.
Documented shoot process, editing workflow, posting cadence. Training session with your team (or production partner). 30-day post-handoff support for calibration. Your team owns ongoing production.
Creator of The LinkedIn Operating System, $5M+ solo business built on systematic short-form content
Our methodology is built on proven frameworks
We do NOT produce ongoing video content. Our service is the strategy, templates, and workflow that makes your internal team or production partner effective. Many clients engage a production partner AFTER our sprint — we'll refer you to 3-4 good ones, but we don't become your agency.
Strategy Only
$4,997
Strategy + Template Library
$9,997
Strategy + Production Partner Intro
$14,997
15 minutes. We'll diagnose exactly what's holding you back and tell you whether we can help — no pitch, no pressure.
Free Resource
60-minute call where you share your current content situation, ICP, and business goals. Within 5 business days you get a written audit: which platforms fit your audience, realistic cadence you could sustain, founder-POV vs brand-voice recommendation, and honest assessment of whether short-form video is the right priority for your business right now.
Every month you delay is another month competitors build audience compounding in your category. The strategy sprint gives you the system in 30 days — your team or production partner executes from there. Audit is free and honest.
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